Satisfied Customer Are Worthless

Loyal Customers Are More Than Priceless

By Mark Bowser

Photo by Dan Burton on Unsplash

THE LATE CHAPLAIN of the United States Senate, Peter Marshall, used to tell a story titled The Keeper of the Springs. The story is about a man who lived in a forest in the eastern Alps overlooking an Austrian village. This old man had been hired years ago by a wise town council to make sure the river…